From monitoring legislation and hearings to tracking regulatory review.  From analyzing commissions and workgroup studies to making your case directly to the Administration, its agencies, bureaus and departments, and members of the General Assembly.  We partner with you as your team on the ground in Richmond or enhance your in-house public affairs team to skillfully connect with the right people to achieve your goals.

It is essential for a new or growing business to connect with the community and network with other companies and organizations. Principle Advantage will develop a strategic plan to raise your visibility and enhance your brand's value by actively engaging with community influencers, business leaders, stakeholders, and government officials and staffers that will make you the influencer people seek to you connect.

Swaying decision-makers to your position starts with raising your your profile with key decision-makers. Principle Advantage works with you to design a strategy that builds collective energy and a persuasive message that breaks through the static of competing interests.  We listen to you, hone your message, align targeted influencers and stakeholder groups with a cohesive message, and activate tools that will deliver your message in an amplified voice.