Principle Advantage is a small, women owned and operated government relations firm based in Hampton Roads Virginia with a national client base and a network that spans the entire Commonwealth.
Angie Bezik started her political and public relations career as the Legislative Director for a member of the Virginia House of Delegates. After seven years, she was recruited by a prominent Richmond-based lobbying firm to run its Hampton Roads office. Combining her desire to own her firm with what she saw as a need for more boutique firms in Richmond, Angie founded Principle Advantage Government Relations Group.
Angie develops and implements successful strategies for legislation, budget items, and project coordination with an array of clients at the state and local level. She has successfully served clients within the alternative/renewable energy, health, technology, and transportation sectors. She also represents local government and quasi-governmental authorities. Additionally, she works with businesses and organizations to develop strategic plans to enhance their profiles, missions, and branding by making introductions to appropriate businesses, government officials and staff, community leaders, and organizations.
Throughout her career, Angie has established solid relationships with local, state, and federal representatives, departments and agencies, and business leaders. She currently serves on the Executive Committee, Board of Trustees and HRBizPAC, as well as the Virginia Beach Board and subcommittees of the Hampton Roads Chamber of Commerce; the Executive Committee, Board of Directors, Legislative Committee and Programs Committee of Hampton Roads Association of Commercial Real Estate (HRACRE); the Legislative Affairs Committee of the Greater Williamsburg Chamber of Commerce; The Legislative Affairs Committee of the Virginia Peninsula Chamber of Commerce; and the Board of Directors of the Roanoke River Basin Association (RRBA).
In 2013, she was chosen to serve on Governor Terence R. McAuliffe’s Technology Transition Team, and in 2017 was chosen to serve on Governor Ralph Northam’s Commerce and Trade, Energy Workgroup. She served with distinction as a Board member and President of a 35-year old organization called Champions for Children: Prevent Child Abuse Hampton Roads. She brought large contributions and notable guests to events of this 501(c) 3, whose mission has been to eradicate child abuse and neglect in the Hampton Roads region. In 2018, she was a recipient of the Women in Business Award within the Hampton Roads region.
Government Affairs Director
Cindy DiFranco is a skilled government relations pro with over ten years of experience in the Virginia General Assembly. Cindy brings a diverse field of expertise to Principle Advantage and is adept at engaging legislators, lobbyists and community stakeholders to advance legislative initiatives and issue advocacy campaigns. She has spearheaded policy and grassroots mobilization efforts across a broad range of topics including flooding, gaming, healthcare and transportation.
Prior to joining Principle Advantage, Cindy served as the Chief of Staff to a senior member of the House of Delegates. Cindy was also the Director of Political Services for a K Street public relations firm in Washington D.C. where she executed large scale voter contact programs for federal candidates and issue advocacy campaigns for Fortune 500 companies before relocating to the Hampton Roads region where she worked on numerous local government and state-level political campaigns.
Cindy is passionate about mentoring and supporting youth and has served on the Board of Champions for Children to Prevent Child Abuse in Hampton Roads.
We maintain strategic alliances and teaming partnerships with many other professionals and businesses on behalf of our clients. We work with those whom we trust to provide the highest degree of service in order to provide our clients with the best opportunity for desired outcomes. These alliances and teaming partnerships dovetail with our government affairs, public relations, and outreach disciplines.